What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Reynolds Subaru

Relay for Life  –  Jenna P

Relay for Life

This Year 2017, Reynolds Subaru Donated to the Relay for Life Louisa, VA. We are a local event that raises funds for the American Cancer Society. The American Cancer Society provides services to our local county such as "Look Good Feel Better" that provides wigs, and classes for patients going through Chemotherapy. Due to Reynolds Subaru Generous Donation our Event was able to raise over $20,000 to our Cause!



The saying "you can never go wrong with kindness" was revealed to be more true than ever on a sunny Saturday in late October in Orange, Virginia. Normally a day dedicated to sales and wrapping up a strong week, Reynolds Subaru's focus became a little, shall we say, fuzzy? Furry friends like "Montana", "Kassidy", "Rufus", and a host of little kitties, led by none other than Subaru, were about to take center stage in the Showroom for the real "woof (show) and "meow (tell)!" Virginia Strong, Director of the Orange County Animal Shelter, along with a host of volunteer helpers, arrived bright and early, and it was an attraction right from the start! These cuddly bundles of love promise stole everyone's hearts right away, and it wasn't long before perfect matches were being made right here in Orange! "Kassidy", the Puggle, was the first to find a new home, followed quickly by "Montana," the speckled Cattle Dog, with the love promise of many more to come! A real sense of community began to take effect as Virginia and her helpers went above and beyond to educate everyone about proper care and handling of our four-legged companions, all the while the Forester was filling up with comfy beds, nourishing food, and toys designed to bring hours of entertainment. This great event showed everyone that the promise of love to another was the surest way to promise love to one’s self, and that even on the busiest of days the real bright spot was the four-legged fellowship of good spirit!

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Prospect Heights Middle School in the Orange County Public School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 8,777 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 337 trees, 1,493 gallons of gasoline, 12,725 plastic bottles, and 58,529 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.