About our Dealership
Established in 1938, Reynolds Pontiac, Cadillac, Buick, GMC Truck, Subaru Inc have been doing business in the historic town of Orange, VA for over 70 years.  The business began as humbly as most did back then, as a one man Shell service station.  Chester Arthur Reynolds Sr., known as 'Jack' was a  child of the depression who knew how to hunt, to rebuild cars and to raise a family.  The service station began in 1930 about ¼ of a mile from our current location.

    In 1938 the business changed location and began selling Pontiacs from another dealer's supply in the neighboring county of Madison.  Jack had two sons, Chester Jr. and Roy, of which one, Chester took to the business immediately.  Jack and Chester began selling more Pontiacs than the store in Madison which lead to Pontiac's eventual partnership with us a few years later.

     In 1941, Chester and Roy enlisted in the Air Force after the bombing of Pearl Harbor where Chester served as a chauffer driver in London, England for a General.  Roy's tour took him to Tunisia. Meanwhile, Jack became skilled at buying older cars, rebuilding them, and selling them. Through the misfortunes of war, a building was destroyed where Chester was driving one afternoon, and he ran in and saved many people's lives earning him the Soldier's Medal upon his return to the US in 1945.  Once Chester returned, he and Jack formally received the Pontiac franchise and began our new car franchise career.  Upon Roy's return, he went to work at a local metal factory as the parts manager.

     In 1951 we acquired the Cadillac franchise and took on 15 employees.  In 1957 Jack passed away, and Roy entered the dealership to become the head cashier.  In 1963, we acquired GMC truck, and shortly after we found the need to open a body shop.  There was a building next door that was for sale, so we purchased the building and turned it into the body shop as it exists today. In 1968, the tractor dealership next to the showroom decided to relocate, so we purchased that building also and made it the main showroom as it exists today.  The former showroom became the exclusive service department as it exists today. In 1970, one of Chester's two sons, Kevin, came on board formally, and with GM's increased confidence, we received Buick.

     Only a few months later Kevin was forced to enlist in the Navy as the Vietnam War gained momentum.  In 1972 Kevin returned to sell cars under the cautious direction of his experienced and knowledgeable father.  Kevin's younger brother Tom entered the dealership after a sparkling football career at Virginia Tech in 1975.  The four continued to work and grow intermittently for the next 11 years.  In 1986 Chester died unexpectedly of pulmonary fibrosis leaving the business to Tom and Kevin.  From that point, Kevin Sr. became the Sales Manager as well as the Dealer-Operator, and Tom became the General Manager and President.  These were just titles of course, and each wore more than two hats.  In 1990 we purchased a lot to increase our frontage and help our exposure on the main highway.  In 1991 we acquired our first import line, Subaru.  Since then, we've opened another used car center and continued to serve our community humbly and gratefully.

    To Subaru, we owe much gratitude and respect as they have introduced a car to our small town that is unlike anything else in the world. Safe, Durable, Stylish, and Dependable, Subaru have truly lived up to the Japanese translation of their name, "Unite," as they round out an incredibly diverse GM lineup and bring together the rich culture and diversity of  our beautiful community.

How Reynolds Subaru Brings Family Tradition to Orange, Charlottesville, and Culpeper, Virginia

Now that you know more about our family owned and operated car dealership in Orange, VA and the history behind the evolution of Reynolds Subaru, come and see how we put those rich traditions into action. Go ahead and browse the new Subaru line up or the carefully selected used cars we offer in our Orange showroom and lot. Then bring your questions about the Subaru Outback, Legacy, Forester or Crosstrek to our team. Let us show you how 70 years of serving our local community translates in to friendly and knowledgeable customer service for Charlottesville, Culpeper, and the surrounding areas.

Get the Subaru Lease, Service or Parts You Want, with Ease!

To say that the Reynolds family is invested in the success of your new Subaru Impreza or used car is simply an understatement. In fact, the entire team here at Reynolds Subaru is committed to helping you.

Visit our staff page to learn a bit about the person who will help craft your Subaru lease or car loan, or help you select a used car. You'll discover multi-generational lines of Orange families who have worked here for years.

This means when you bring your Subaru in for routine auto service, we will treat you with the same respect we'd give our own family and neighbors. After all, we are your neighbors! Order your Subaru parts online, or ask the team for recommendations.

Whatever you need, the Reynolds Subaru family is ready to deliver. Reach us at 888-602-3945, or follow these directions from wherever you are to 249 Madison Rd, Orange, VA 22960 today.

Why Buy Your Next Vehicle at Reynolds Subaru?

When it comes to new and used car dealers in the Orange area, and indeed, the whole of northern Virginia, ours knows that it's a driver's choice. However, we'd like to think we're not just any dealership, Subaru or otherwise. Unlike many car dealers that come and go with markets and trends, ours has been family-owned and operated since 1938, for four generations and counting. What's kept us going all these years? We're invested and involved in the community we love. It has even rewarded us with Customer Satisfaction Index and Subaru Stellar Care awards for excellence in customer service, the former highest two years running among the more than 600 Subaru dealers throughout the US.

Choose to shop for your next car, truck, or SUV with us, and you'll see where such honors have come from. Not only are we home to an extensive selection of new Subaru sedans, hatchbacks, sports cars, and SUVs, with lifetime powertrain warranties as testaments to the enduring quality and reliability that owning one entails. We're also your premier destination in the north of VA for used vehicles from among today's most well-regarded automotive brands. Moreover, when it's time to make one yours, you can count on our auto financing experts to help you secure the car loan or Subaru lease you need to realize that ownership dream affordably. Plus, as we proudly participate in the Subaru Guaranteed Trade-In Program, when you choose to purchase a new later-model-year Subaru from us, you can expect a fair, market-driven value for any used Subaru trade-in you plan to make.

Of course, you can expect us to take care of you and your investment down the road as well. Our expert auto service center staffs a team of factory-certified car repair technicians that can handle any work from regular to discretionary, simple to complex. What's more, we only use genuine Subaru auto parts, a quality assurance you may not find from a local garage, mechanic, or body shop. Best of all, when you service your Subaru with us, if you bought it here and it's staying with us for a while, you're guaranteed a loaner car to keep you on the road.

If you're planning a trip over to see us from Charlottesville or Culpeper and you're interested in learning more about what we have to offer, we'll be happy to chat. You can reach us at 888-442-4861 or here on our website using a convenient contact form. Likewise, we welcome an in-person consultation, so feel free to visit us here at 249 Madison Road, too. We look forward to shopping the Reynolds Subaru way!

Reynolds Subaru

249 Madison Rd
Directions Orange, VA 22960

  • Call or Text Sales: 540-307-2821
  • Service: 540-351-9494
  • Parts: 540-351-9494


  • Monday 08:30am - 07:00pm
  • Tuesday 08:30am - 07:00pm
  • Wednesday 08:30am - 07:00pm
  • Thursday 08:30am - 07:00pm
  • Friday 08:30am - 07:00pm
  • Saturday 09:00am - 04:30pm
  • Sunday Closed
  1. Reynolds Subaru

    249 Madison Rd
    Orange, VA 22960

    • Sales: 540-307-2821
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